The Palawan International Technology Business Incubator (PITBI) recently had the privilege of hosting a workshop featuring esteemed representatives from Bataan Peninsula State University.
This collaborative event focused on the intricacies of the customer journey and developing customer personas, offering valuable insights to participants.

The workshop was led by distinguished speakers: Dr. Betchie A. Aguinaldo, Matt Rodnie Matias, and Joe Ann P. Gayo, who shared their expertise on these crucial aspects of business strategy. Their presentations provided the PITBI incubatees, specifically those from cohort IV, with a deeper understanding of how to effectively navigate customer relationships and optimize their entrepreneurial efforts.

In addition to the core topics, the workshop also delved into the successful strategies employed by PITBI, including their incubation success stories, investor relations, client engagement practices, and the legal frameworks that support these initiatives. The exchange of ideas and best practices between the participants and speakers was highly enriching, paving the way for potential future collaborations and advancements in tech-driven entrepreneurship.
This engagement underscores PITBI’s ongoing commitment to fostering innovation ecosystems that are poised to shape the future. The active participation of the incubatees further highlighted
their dedication to learning and applying these advanced strategies in their entrepreneurial endeavours, ensuring their growth and success within the ever-evolving business landscape.